S4media™ was founded by Lars Gelfan and Joe Mansell. Joe and Lars have worked for both large and small agencies in the interactive industry since its inception. They liked the efficiency, responsiveness and creativity of working as a small dedicated team, whereas they appreciated the professionalism and workflow process utilized in the large consulting agencies. S4media was formed to combine the benefits of both of these types of companies. The combination of their talents and experience enables S4media to provide their clients with top quality creative and technology solutions without the overhead of a large agency.

Joe is a Designer and is responsible for the Creative Vision, Development, and Implementation of S4 projects. His role focuses on communicating the brand and creating the appropriate user experience to achieve the project's objectives. Joe has worked as a Designer / Art Director for several Internet Consultancies and Design agencies since the graduating from Otago University (New Zealand) in 1993. He began work in the burgeoning multi-media industry in New Zealand and has since worked in Los Angeles, London, Paris and New York. The agencies he has worked for include Vidmark Productions (NZ), Hyperactive (NZ), Steeplechase Media (L.A.), iXL (L.A, London, New York) and Proxicom (N.Y). His work has ranged from small creative engagements to multi-million dollar projects for large corporations.   Lars brings together design and technology. He is responsible for executing effective technological solutions which maintain the integrity of creative and business goals while providing a dynamic user experience. He makes sure that the production process of all S4 projects are managed in the most efficient manner possible. Lars was formerly Production Manager at iXL/NY where he worked on a wide variety of high-profile Internet ventures for corporate and entertainment clients. He also served as Lead Producer and Production Manager at Oven Digital where he was responsible for web production for all clients, including the Museum of Modern Art/NY. His work as a freelance consultant has encompassed a range of projects from large financial institutions like Citibank and Deutschebank to entertainment-based promotions for music and film releases. He has taught interactive design/technology courses at Parsons School of Design and Columbia University. Prior to interactive media, Lars worked as a photo editor for national US magazines and is an internationally published, award-winning photographer.